Working closely with Moldovan agribusinesses, the Agricultural Competitiveness and Enterprise Development Project (ACED), funded by the United States Government, developed a new brand logo MOLDOVA with the tag line "Taste makes the difference" to help Moldovan agricultural producers and exporters build a strong brand name for the country.
This new logo has already been used successfully at the World Food Moscow and Golden Autumn Harvest events held in Russia, and at the traditional Farmer Expo in Chisinau, earlier this year, and it is already attracting new business for Moldova. To continue promoting the common national logo, ACED will provide assistance to help bring all Moldovan participants into one national booth at Fruit Logistica-2013 in Berlin, one of the largest fresh food trade shows in the world.
Moldovan fruit producers had earlier expressed their interest in joining the campaign to build a national brand name and use a common logo for their produce. Petru Stratan, executive director of Moldova Fruct Association, welcomed the initiative to promote Moldovan fresh produce exports under a strong national brand.
"The logo design is very successful and all Moldovan producers and exporters, and the country as a whole, should benefit from its use. Now we need to write down the quality requirements for those who seek to do business under the national brand name," Mr. Stratan stated. At the request of the Association, domestic cardboard box manufacturers will apply the new logo to the boxes with fruits heading to international markets.
